As of version 2.5.0 multiFEED allows you to remember or share shortened versions of the article URLs instead of the often long and complicated ones included in the feeds. Currently multiFEED supports two URL shortening services, Google (goo.gl), and bitly (bit.ly). Each has their own pros and cons...
1 Although bitly allows you to shorten URLs without an account, using an account has many benefits. multiFEED does not support using bitly without logging in.
This is not an exhaustive list of the features of each service. In general though, the Google URL shortener is faster than bitly, but bitly gives you far more control over your shortened URLs, both during creation and afterward. Both services have near perfect uptime reliability so you can use either one with confidence that you and others will be able to open the original URLs using the shortened versions.
If you configure multiFEED to shorten URLs when sharing or remembering article links, you will be asked to log in to your account and authorize multiFEED to create short URLs on your behalf. You should only need to do this once for each service, unless the authorization expires or you revoke it. Note that you can configure multiFEED to use a different URL shortening service for sharing than it does for remembering links. If you do this you will have to log in and authorize both services before URL shortening will work.
IMPORTANT: By default multiFEED uses the Blackberry 10 Browser for Google and bitly authorization rather than a built-in login page. This allows you to verify that you are actually connecting to the respective services and not a nefarious "phishing" page that could capture and compromise your login credentials. Although this is somewhat awkward compared to logging in from within multiFEED, arsMOBILIS values your security more than your convenience, and in any case, you should only have to authorize each service once unless you revoke the authorization later. It is important to remember that any application that asks you to log in to one of your accounts using a built-in page could potentially steal your login details. If you trust that arMOBILIS will not spy on your authorization session, you can choose to use an internal browser for authorization instead, which is quicker and easier than using the full BlackBerry Browser.